Organic farming in India

So I was reading an article here that was discussing the major shift in farming in India from conventional methods to organic. The article noted that the country has some 300,000 organic farms, which sounds like a good amount to me, and that brought a couple things to mind: first, if its obvious to farmers in India the health as well as financial benefits of going organic--why is it such a hard sell in America? Second, they mentioned how many of these farmers are selling to countries all over where consumers will pay a premium for the food. So, although I know a big part of our class the semester was about eating local, in part I do feel better knowing that my willingness to spend more on food means a farmer in India can afford to not use pesticides and help his environment and health. I'm not sure where the balance is with this--but it points out how our choices as consumers really do have tangible effects, not only in our communities, but abroad as well.